Blog
Google Maps, ads, websites, naming and pricing: what we learn working with shops across the US and Canada.
Hair clients choose a stylist as much as a salon. How to design a hair salon website with clear pricing for cuts and color, stylist profiles, consultations, real photos, online booking, policies…
Booking software changes how a salon runs, from the front desk to Google Maps. How it works, fifteen essential features, how it connects with your POS and website, how to protect client…
A bad review feels personal, but the reply is written for every future client who reads it. A calm five-step method, twelve reply templates for common salon complaints, what never to write…
A practical guide to writing a nail salon business plan: the ten sections, how to research your market and competitors, how to forecast sales and break-even, which risks to address, and the…
A loyalty program keeps regulars coming back on schedule. How to choose the right type, pick rewards that do not eat your margins, track it at the register and launch it with…
Card fees are one of a salon’s biggest hidden costs. How interchange, network fees and processor markups add up, the pricing models you will see, how to calculate your effective rate, how…
A good salon logo is simple, readable at tiny sizes and works on a sign, a business card and an Instagram avatar. How to choose a logo type, colors and fonts, avoid…
Lash clients compare studios by photos, prices and how easy it is to book. The pages a lash studio website needs, how to show sets and fill rules, artist profiles, booking with…
The best booking app for a nail salon is the one that books a gel fill with nail art correctly, handles walk-ins and turns, and keeps clients on your page. Twelve features…
Reviews decide which salon a new client calls. How to get your review link and QR code, when and how to ask, what Google and the FTC prohibit, how to reply and…
Opening a nail salon is mostly a question of doing things in the right order. Twelve steps from concept to opening day, a paperwork checklist for buying an existing salon, a realistic…
Twenty-seven promotions for nail salons, grouped by goal: new clients, slow days, bigger tickets, holidays and loyalty, plus a simple way to check every offer still makes money.