Category
Business cards, menus, gift certificates and signs that bring clients back.
A QR code is a shortcut from paper to phone. Where salons should place codes, what each one should open, how big to print them, why static codes on your own domain…
Fifteen practical signs for nail salons and spas, from the sidewalk to the pedicure chair: what each one should say, which material suits it, the postings the law expects and the mistakes…
A flyer still works when it reaches the right people with a clear offer. When to use flyers, how to design them, offers that bring clients in, sizes and paper, legal distribution…
Your windows are a billboard you already pay for. Materials, what to put on the glass, designs that read from the sidewalk, privacy for pedicure areas, seasonal graphics, measuring, installation and checking…
A clear price menu answers questions before clients ask and gently sells add-ons. How to organize services, name and describe them, show prices and add-ons, design wall and table menus that read…
A good salon logo is simple, readable at tiny sizes and works on a sign, a business card and an Instagram avatar. How to choose a logo type, colors and fonts, avoid…
Gift certificates bring in cash before the service and new clients through every person who receives one. Nine rules to follow before you print, plus how to sell and track them.
A business card is the cheapest print piece in your salon and the one that works longest. What the front needs, ten ideas for the back, paper, finishes and how to hand…