Category
Promotions, social media, ads and loyalty ideas that bring clients back.
Holidays bring the busiest weeks and the biggest gift certificate sales of the year. A month-by-month calendar with lead times, holiday nail art menus, special hours on Google, staffing and the follow-up…
Most salons spend their marketing on new clients and lose half of them after one visit. How to measure retention, rebook at checkout, recover complaints, keep clients when a technician leaves and…
Never stare at a blank caption again. Sixty post ideas grouped by type, sample captions you can adapt, a weekly posting plan and the rules for posting client photos and partner content.
Clients choose a salon by its photos. A practical guide for technicians: light, backgrounds, poses, phone settings, chrome and glitter, honest editing and a two-minute routine at the station.
Clients read texts within minutes, which makes texting powerful and easy to overdo. How to get consent, which ten texts work for salons, when to send, and how to stay on the…
Email is the one marketing channel your salon fully owns. How to build a list legally, which twelve emails to send, how to automate rebooking and birthdays, and how to measure bookings.
Google Ads put your salon at the top when someone nearby searches right now. How to set up a small, local campaign with the right keywords, ads and tracking so every dollar…
Facebook and Instagram ads can put your salon in front of people a few miles away. How to set them up so they bring bookings, not just likes, with a small budget…
TikTok rewards short, satisfying nail videos, and local viewers do book. How to set up the account, what to film, how to hook viewers in one second and how to send them…
Instagram is where clients judge your style before they book. How to set up the profile, what to post, how to write captions and Reels, and how to turn followers into appointments.
Monthly memberships give a salon steady income and give clients a routine. How to design one, price it safely, bill it fairly, follow auto-renewal rules and launch it with your team.
Referred clients arrive already trusting you. How to set up a referral program your regulars actually use, choose rewards that pay for themselves, and track every referral at the front desk.