Blog
Google Maps, ads, websites, naming and pricing: what we learn working with shops across the US and Canada.
Your own booking website or a booking app? Seven points to compare, how to set up services and schedules so the calendar runs smoothly, and how to get clients to book online.
Your Business Profile is often the first thing a new client sees. Fifteen steps to set it up the way Google expects, plus the weekly habits that keep it working.
Nothing creates tension in a salon faster than turns that feel unfair. How full and half turns, requests, appointments and long services should count, how to track turns, how pay rules fit…
Thirty-one practical nail salon marketing ideas, grouped by where your next clients come from: Google Maps, reviews, social media, your front desk, loyalty and referrals, booking and your neighborhood.
What a small business website really costs in 2026, from do-it-yourself builders to agencies, the yearly costs nobody mentions, and the eleven things that move the price.
Seventeen features that turn a small business website from an online brochure into a source of calls and bookings, grouped by what they do, with a short guide to cost and to…
Twelve fixes, in the order to make them, that help a local business show up on Google Maps and turn searches into calls, plus what a local SEO service should and should…
Twelve features that make a restaurant website bring in orders and reservations instead of just looking nice, from a real text menu to direct online ordering and catering requests.
Seventeen strategies for independent restaurants, grouped into getting found, social media, paid ads, community and repeat guests, with a simple way to tell which ones pay off.
Twenty-five promotion ideas for independent restaurants, grouped by goal: fill slow days, win the holidays, bring regulars back, sell online and get the neighborhood talking.