Blog
Google Maps, ads, websites, naming and pricing: what we learn working with shops across the US and Canada.
A good menu helps guests decide quickly and nudges them toward your best dishes. How to organize sections, write dish names in two languages, describe and price items, highlight signatures, choose photos…
A salon POS is more than a card reader. Sixteen features that keep checkout fast and fair: services by technician, tips, split payments, commissions, gift cards, loyalty, reports, security and the hardware…
Gift certificates bring in cash before the service and new clients through every person who receives one. Nine rules to follow before you print, plus how to sell and track them.
A spa website should feel like the first five minutes of a treatment: calm, clear and inviting. The pages every spa needs, how to write a treatment menu, photos, booking, gift cards,…
Switching salon software is a big decision. A fair way to compare Vagaro alternatives: what your salon really needs, the costs to ask about, who owns your client list, how to export…
Most new clients find a salon on Google Maps. Google’s three ranking factors explained, fifteen practical steps for your profile, website and reviews, the shortcuts that get profiles suspended and how to…
Many salons pay technicians on a 1099 when the law treats them as employees. How the IRS and states decide, what booth renters really look like, the costs and risks on each…
More clients rarely come from one big idea. They come from fixing the five stages every client goes through, from finding your salon on Google to booking their next visit.
A small restaurant’s POS decides how fast orders reach the kitchen and how accurately money reaches the bank. Fifteen features that matter for pho shops, banh mi counters, bakeries and cafés, plus…
Tips are the most sensitive money in a salon. Who owns them, when a tip pool is allowed, card fees on tips, IRS reporting and seven rules for a payout your team…
A business card is the cheapest print piece in your salon and the one that works longest. What the front needs, ten ideas for the back, paper, finishes and how to hand…
Which pages a nail salon website really needs, what to put on each one so clients call and book, which extra pages are worth it, and a checklist to compare with your…