Blog
Google Maps, ads, websites, naming and pricing: what we learn working with shops across the US and Canada.
Google lets you ask for reviews; Yelp does not. Google shows every review that meets its policies; Yelp’s software chooses. The eight differences that matter, why your ratings may not match, and…
Copying the salon next door is the most common way to set prices and the most common reason salons stay busy but broke. A seven-step method, a formula you can use with…
Monthly memberships give a salon steady income and give clients a routine. How to design one, price it safely, bill it fairly, follow auto-renewal rules and launch it with your team.
Gift cards bring revenue before the service and new clients after it. How to set up a salon gift card program with digital and physical cards, balances in the POS, online sales,…
Your windows are a billboard you already pay for. Materials, what to put on the glass, designs that read from the sidewalk, privacy for pedicure areas, seasonal graphics, measuring, installation and checking…
A bakery website has to sell this morning’s croissants and next month’s wedding cake at the same time. Menus, custom cake order forms, holiday pre-orders, allergen information, photos, speed and local SEO…
Every empty chair is lost income you cannot sell again. How to measure your no-show rate, time reminders, use deposits without scaring clients, write a fair policy, fill gaps with a waitlist…
Yelp plays by different rules than Google: you cannot ask for reviews, and software decides which ones show. How to claim and complete your page, earn reviews the Yelp way, reply well…
There is no single price for opening a nail salon, but there is a reliable way to budget it. Thirteen cost categories, what makes each one go up or down, a worksheet…
Referred clients arrive already trusting you. How to set up a referral program your regulars actually use, choose rewards that pay for themselves, and track every referral at the front desk.
Passing card fees to clients can save money or cost you clients and compliance trouble. How cash discounts and surcharges differ, the card network rules, debit card limits, disclosure, state laws, client…
A clear price menu answers questions before clients ask and gently sells add-ons. How to organize services, name and describe them, show prices and add-ons, design wall and table menus that read…