Blog
Google Maps, ads, websites, naming and pricing: what we learn working with shops across the US and Canada.
Commission and booth rent are not just two ways to split money; they are two different businesses. How each one works, who controls what, how the numbers compare with worked examples, the…
TikTok rewards short, satisfying nail videos, and local viewers do book. How to set up the account, what to film, how to hook viewers in one second and how to send them…
Fifteen practical signs for nail salons and spas, from the sidewalk to the pedicure chair: what each one should say, which material suits it, the postings the law expects and the mistakes…
A small boutique competes online with giant stores by being personal, clear and trustworthy. Product pages that sell, collections, inventory and pickup, shipping and returns, payments, photos and local SEO for boutiques.
Walk-ins fill chairs fast; appointments make the day predictable. Four ways to blend them, how to keep turns fair, how check-in and wait times work, what to say at the front desk…
A suspended profile can make a busy salon disappear from Google Maps overnight. Why it happens, what to fix before appealing, the documents Google accepts, how the appeals tool works and how…
Good technicians are the heart of a salon and they have choices. Ten steps to hire nail technicians: the role and pay, a job post that attracts the right people, where to…
Instagram is where clients judge your style before they book. How to set up the profile, what to post, how to write captions and Reels, and how to turn followers into appointments.
A crowded waiting area and a desk asking “who was first?” cost walk-ins and reviews. How check-in systems work, ten features that matter, how text alerts and client data should be handled,…
A flyer still works when it reaches the right people with a clear offer. When to use flyers, how to design them, offers that bring clients in, sizes and paper, legal distribution…
Coffee is a daily, local habit, and most people decide where to get it on their phone. What a coffee shop website needs: open-now hours, a drink menu people can read, order…
A clear policy protects your technicians’ time without scaring good clients away. What to include, how to set fair fees and deposits, six templates for nail, hair, lash and spa services, where…