Home / Services / Social Marketing

Social marketing · Local SEO

Local SEO for nail salons and social media marketing

People nearby type “nail salon near me” and pick one of the first few salons on Google Maps. We work to put your salon in that group, so you get more calls, more direction requests and new clients every week. Three plans from $55 a month, with a free logo design and check-in QR code.

123

Your Salon

Nail salon · 0.4 mi · Open

CallDirectionsBook

What moves you up locally

  • Research what people nearby search for
  • A Google Business Profile built on those keywords
  • Matching name, address and phone on Google, Apple Maps and Yelp
  • Weekly posts with your services and area in them
  • Steady review replies that build trust

Sample content

The posts and videos we make for your shop every week

Every week your shop gets Facebook, Instagram and Google Business posts made in its own colors, fonts and look; Plus adds one video or Reel a week, Pro adds two. Here is a sample feed for the Velvet nail salon: one look, recognizable at a glance.

Sample "Set of the week" post for Velvet Nail Lounge: a marble almond set
Nail care tip post: 3 ways to make gel last, in Velvet Nail Lounge colors
Post with a nude manicure by a white curtain and the line "Soft nails, slow Sundays"
Promotion post: Fall pedicure week, $10 off a spa pedicure
Meet-the-team post: Sofia, hand-painted art, chrome and charms
Color of the month post: Sea Glass with four teal swatches
Gift card post for Velvet Nail Lounge for the holidays
Post about clean tools for every client, sterilized and opened in front of you
Post inviting clients to book online in 30 seconds, with a week calendar and hours

An Instagram feed in your shop’s colors and fonts9 posts: set of the week, tips, a promotion, meet the team, gift cards

Nail salon Reel · fall set ideasInstagram Reels, TikTok · 10 seconds

velvetnaillounge Save this before your next set. Which shape is yours?

Tip carousels people saveFacebook and Instagram feed · 4 slides

Restaurant Reel · behind the brothInstagram Reels, TikTok · 10 seconds
Promotion post: Fall pedicure week, $10 off a spa pedicure

Weekly Google Business postsShown on Google Maps, with Book and Call buttons

Velvet Nail Lounge and Copper Bowl Pho are Dreamer’s demo shops (the same as our demo websites), not real clients. Your posts use your own photos, colors and offers.

Pricing

Social media marketing pricing: three monthly plans

Every plan works your Google Business, Apple Maps and Yelp profiles around what people search for, with Facebook and Instagram content that brings in new clients, plus a free logo design and check-in QR code. Pro adds a website with online booking. Prepaying 6 or 12 months costs the monthly price times the months.

Not sure which plan fits? Send your business name and ZIP code and we will suggest one

Compare

Basic, Plus and Pro compared, channel by channel

Google Business, Apple Maps and Yelp come first because that is where people nearby find you. Each plan includes everything in the one before; “As in the plan before” means nothing changes there.

Package details by channel
Channel Basic $55/month Plus $75/month Pro $99/month
Best for New shops that need to show up on Google Maps nearby, on a solid online base. Shops that want to climb higher locally and get new clients more steadily. Shops aiming for the top spots locally, more bookings and loyal regulars.
Free
  • Logo design for your shop
  • A QR code for customers to check in at your shop
  • Logo design for your shop
  • A QR code for customers to check in at your shop
  • Logo design for your shop
  • A QR code for customers to check in at your shop
  • A website with online booking; we cover the domain and hosting
SEO basics
  • Keyword research by service and area
  • Complete, consistent business details everywhere
  • Basic graphics, banners and posters
  • A simple, consistent brand look for your shop
As in the plan before As in the plan before
Google Business
  • Google Business Profile optimized
  • Description, services, menu and keywords optimized
  • 3 keyword posts every week
  • Help replying to reviews
  • Better visibility in your area
  • 4 keyword posts every week
  • Highlighted service details
  • Better, more professional photos
  • Profile tuned for trust and more calls
  • In-depth Google Business Profile optimization
  • Complete service details, photos and highlights
  • Tighter consistency across channels for local SEO
  • Content planned to bring in more calls and bookings
Apple Maps
  • Apple Maps listing created or claimed
  • Name, phone, hours and website standardized
  • The right business categories
  • Details kept in sync with Google Business
  • Deeper Apple Maps optimization
  • Photos, service details and the links you need
  • Checked and updated whenever your details change
  • In-depth Apple Maps optimization
  • Stronger links to your website or booking page
  • Apple Maps, Google and social kept in sync
Yelp
  • Yelp Business page set up and optimized
  • Photos and basic content updated
  • Profile tuned to build trust
  • Better visibility in local searches
  • Deeper Yelp Business optimization
  • Stand-out photos and content
  • Ongoing profile care
  • Details kept in sync across Yelp, Google and social
  • In-depth Yelp optimization
  • Photos, content and a stand-out profile
  • Stronger brand trust on local platforms
  • A consistent brand across every channel
Facebook + Instagram
  • Profiles set up properly
  • SEO-friendly graphics and captions
  • 4 posts every week
  • Seasonal and holiday posts
  • 5 posts + 1 video/reel every week
  • Content with a clearer direction
  • Graphics designed around your shop’s concept
  • Content for your promotions and holidays
  • 5 posts + 2 videos/reels every week
  • Content built around your shop’s own concept
  • Custom, more polished design
  • Content that turns followers into bookings
Extra support —
  • A content direction every month
  • Content kept in sync across Google, Apple Maps, Yelp, Facebook and Instagram
  • Ideas for stand-out posts that drive engagement
  • Content strategy advice at every stage
  • Custom work for your shop’s needs
  • Focus on more bookings and keeping regulars
Website — —
  • A website with online booking for your shop
  • Website display improvements
  • Basic SEO for your website
  • Content updates that make it easier to browse and book

Getting started

Your first month of social media with us

You send

  • Manager access to your Facebook page, Instagram, Google Business Profile and Yelp, if you have them. We walk you through it on the phone.
  • Photos of the shop and of your team’s work, and your logo if you have one. Phone photos are fine.
  • Your service menu and prices, opening hours and any current promotions.
  • No accounts yet? That’s fine, we set them up.

We do

  • Check where your shop stands when people nearby search “nail salon near me” and your main services.
  • Research the keywords people use for each of your services in your area.
  • Make your name, address, phone, hours and website match on Google, Apple Maps, Yelp and Facebook.
  • Create or claim your Apple Maps and Yelp listings if you don’t have them.
  • Design your free logo, a QR code for customers to check in at your shop and a set of graphics in your colors.
  • Plan a month of keyword posts, then publish on your plan’s schedule.

Add-ons

Need more? Same team, same number

Your posts, the cards on your counter and your website come from the same team, so colors and details always match.

Paid ads on Facebook, Google and TikTok

Video ads for a grand opening, a holiday or a new service, shown to people who live and work near your shop, on your own budget. Quoted per campaign.

Flyers, menus and price lists

Promo flyers, menus and wall price lists in your colors, with a proof to approve; quoted per piece. Your logo is free with any social plan.

Printing for your shop

Business cards, discount cards, gift certificates and QR stands that send customers to your Google or Instagram. Quoted by quantity within a business day.

A website for your shop

Pro already includes a website with online booking, and we cover its domain and hosting. On Basic or Plus, add a showcase site for $200 the first year, or $300 with online booking.

FAQ

Local SEO for nail salons: common questions

How is this different from just posting on social media?

Any shop can post. What we do is push your salon up when people nearby search on Google Maps, Apple Maps and Yelp: the right keywords, complete and consistent profiles everywhere, posts that name your services and your area, and answered reviews. The goal is more calls, more direction requests and more new clients.

Can you get my salon to #1 on Google Maps?

The top spots in your area are what we work toward for every salon. Google ranks shops by distance from the searcher, how well they match the search and how prominent they are (reviews, complete details), so nobody can promise a position; we cover everything you can control on all three and show you where you stand from the free check onward.

What do I get free with a social media plan?

Every plan comes with a free logo design and a QR code for customers to check in at your shop. Pro also includes a website with online booking; we cover the domain and hosting, and the site stays online even if you stop the Pro plan.

Are posts written in English or Vietnamese?

Posts are written in natural English for local customers, with your services and area in them so Google understands what you do and where. You can talk to us in Vietnamese or English.

Where do the photos come from?

Real photos of your shop and your team’s work always earn more trust than stock pictures. Take them on your phone and text them to us; we color-correct, crop and turn them into posts. Seasonal, holiday and promotion posts are designed by us.

Do you reply to reviews for us?

Yes, all three plans include help with Google review replies. Steady replies also make your salon look more trustworthy to customers and to Google. For a bad review, we talk it over with you before replying.

From the blog

More on Google Maps and local SEO

All articles on this topic

Free check

Send your business name, we will show you where you stand on Google

Leave your phone number, business name and ZIP code. We check your Google Maps, Yelp and Facebook, then call you with what to fix first. No obligation.

Call or text

Languages

Vietnamese, English
What do you need?

We only use this to call you back. We never share it. Privacy policy